Email List Building Strategies
If you’re going to be successful in internet marketing, you need to build a list. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. It’s a resource you can tap at any time and generate income.
OK, but how?
Here’s what you need to build your list:
- The Squeeze Page
- The Bribe
- Your Confirmation Page
The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. It’s also got to be free from distractions. And your call to action must be clear!
If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. You opt-in rates will take a dramatic nose dive without it. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
You can take your opt-in page to the next level if you add a compelling video to the page. You only have a few second to get your visitors attention – video helps! It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.
If you don’t know how to make video, don’t worry. You can hire freelancers to do this for you for a few hundred dollars. You can also find ready-made list building tools that give you squeeze page templates.
The Bribe – Next, you’ve got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Nobody likes spam, so most people guard their email closely. So you have to give them a good reason to do it.
The only way to make this work is to provide real value. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:
- A PDF report
- Software
- Videos
- An email series
It all boils down to content. And make it both helpful and informative. And of course it has to be free. But to get the email, it’s got to be a good offer.
If you’re worried about creating this content, don’t be. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. A 5-part email series is a good freebie. You can have ghost writers create emails for under $25 an email. So, you’ll get the whole series written for under $150.
There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. Affiliate products are easy because you don’t have to do anything at all. And you can earn some commissions immediately from your emails.
The Opt-in Success Page – The last bit is the thank you page. This is where your visitor goes after opting into your list. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. Then they’re more receptive when you email them.
Again, a simple solution to this is to get an email marketing package that includes everything. You can also put the whole thing together on your own. You can either write the content pages on your own. Or have someone ghost write for you.
Final thoughts
It makes no difference whether you build your opt-in, bribe and thank you page. Or pay a freelancer to write produce it all for you. Or if sign up for a “complete package” solution. The key is to start building your list. Because as soon as you’ve got your own list . . . You’ve got a license to print money!
Tags:email marketing,internet marketing,list building
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