How and why to build an email list
If you’ve heard it once, you’ve heard it a million times. Lists make money. Building your own list is one of the last legitimate home based business opportunities. You must learn how to build a list in order to reach your potential.
Why it works
Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated exposure is usually necessary to inspire action. You have the chance to share your messages repeatedly with those who are a part of your list.
People are also more likely to buy from those with whom the feel a trusting connection. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.
How to do it
Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page is a landing page designed with a single purpose. It should encourage readers to become subscribers to your list. Everything else is irrelevant.
In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This is a proven strategy that you can use to spur the success of your business.
A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should be using those moneymaking approaches. That means you’ll want to follow these three guidelines.
Squeeze page basics
First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want people to sign up for your list, not to have them click away to something else.
Second, you’ll need to write a short, powerful message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.
Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. As such, your squeeze page’s sign up form should feature a powerful call to action. Make it crystal clear that there’s a real value in becoming a part of your list.
Summary
A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. It will also allow you to reach them with your marketing messages on multiple occasions.
You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The real money is in list building.
Tags:email marketing,internet marketing,list building,squeeze page
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